The single reached no.1 in the UK (in August 1968) and Canada. In October, it reached no.2 in the US Billboard charts and no.19 in Australia. It also got to no.6 in the Netherlands and no.8 in Ireland. "Fire" sold over one million copies, and was awarded a gold disc.[1]
The song is an example of the psychedelic rock of the period, though its lack of guitars or bass guitar distinguished it from many of its contemporaries.
The lead instrument in this case was Vincent Crane's Hammond electronic organ, augmented by an orchestral section featuring prominent brass.
The singer's opening proclamation of himself as "the god of hellfire" became a lasting epithet. The song's other memorable line is "You're Gonna Burn!!". The song ends with the sound of a wind from hell.
During live performances and in the black and white promotional television clip, Brown performed the song wearing a burning helmet.
The helmet was improvised with a leather skull cap onto which was bolted a metal dish that held lighter fluid or petrol. As the cap was not insulated, the heat from the burning fuel quickly conducted through the fixing bolt to the top of Brown's head, causing him considerable pain.
The Crazy World Of Arthur Brown - Fire Lyrics
I am the god of hell f ire and I bring you:
Fire, I'll take you to burn.
Fire, I'll take you to learn.
I'll see you burn!
You fought hard and you saved and learned,
but all of it's going to burn.
And your mind, your tiny mind,
you know you've really been so blind.
Now 's your time burn your mind.
You're falling far too far behind.
Oh no, oh no, oh no, you gonna burn!
Fire, to destroy all you've done.
Fire, to end all you've become.
I'll feel you burn!
You've been living like a little girl,
in the middle of your little world.
And your mind, your tiny mind,
you know you've really been so blind.
Now 's your time burn your mind,
you're falling far too far behind.
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